4) Who do we want to be?

Jim and I have been working together on our "project" boat tours for almost a year now. We are very happy to be two people. We look at challenges from different angles and (hopefully) come up with better solutions than we would on our own. However, the path to such solutions can sometimes take a little longer, as we have to come to an agreement.

From the very beginning (and probably for as long as we will work together), the following question has occupied us:

Who do we want to be?

1) Name

It is surprisingly difficult to find a name for your company. The name should present us, it should be easy to remember, it should give an outlook on the product and so on...

Ryfylke Adventures - Have we chosen the right name? We really like Adventures , it gives us options for the future and sounds very exciting. Ryfylke - only later do we realize that this word is difficult to pronounce, especially in English. And above all, what does it mean?

The following is a brief explanation of Ryfylke:

Ryfylke is a geographical area in the north-eastern part of the province of Rogaland in Norway. It is located north of Stavanger and south of Haugesund. The area includes the municipalities of Finnøy, Forsand, Hjelmeland, Kvitsøy, Rennesøy, Sauda, Strand and Suldal. (Excerpt from Wikipedia)

We like our name very much and hope to use it to promote our entire Ryfylke region.

2) Logo

The same applies to the logo as to the name. It should be appealing and give us an identity. We decide to create a logo ourselves (which of course has nothing to do with our budget...) Below you can see our first attempts.

This ultimately resulted in our current logo, which we are very proud of!

3) Slogan

Preikestolen is the most famous attraction in our region, attracting around 400,000 visitors a year (and rising). When we came up with our name, we didn't want to limit ourselves to Preikestolen, but we were aware that we were leaving advertising potential here. Our slogan

Discover the epic Fjords of Preikestolen!

now closes this gap and gives our identity the desired depth.

4) Vision

What do we want to achieve? We have not yet finalized our vision in words. However, if we look at what we have achieved so far, you can see parts of our vision shimmering out.

Quality is extremely important to us. We want our guests to feel comfortable and be able to say "It was worth it"! We see that these values are also very appealing to others and in this way we are gaining more and more partners with whom we can work together.

We want to grow. We need to find out how, when and with which boats.